Last updated: 4 May 2024
Thank you for choosing to be part of our community at Lore So What LTD ("Company", "we", "us", or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites loresowhat.com and analyticsautomation.acedemy (collectively, the "Sites"), purchase our online courses or coaching services (the "Services"), or otherwise interact with us.
If you do not agree with the terms of this Privacy Policy, please do not access the Sites or use our Services.
1. Controller Information
Data Controller: Lore So What LTD
Registered address: 27 Old Gloucester Street, London WC1N 3AX, United Kingdom
Contact email: loresowhat@gmail.com
We are registered in England & Wales and subject to UK data‑protection law (UK GDPR and the Data Protection Act 2018). We are also subject to the EU GDPR for users in the European Economic Area (EEA).
2. What Personal Data We Collect
Category | Examples |
|---|---|
Identity Data | Full name, job title, company/organisation (if provided) |
Contact Data | Email address, postal address, phone number (optional) |
Transaction Data | Course or coaching purchases, order numbers, payment status |
Payment Data | Last four digits of card, expiry date, billing address (processed by Stripe Payments UK Ltd; we do not store full card numbers) |
Usage Data | Pages viewed, time spent, clicks, referring URLs |
Technical Data | IP address, browser type, device type, operating system |
User‑Generated Content | Forum posts, comments, assignment uploads, testimonials, profile photo (if you choose to provide one) |
Marketing Preferences | Opt‑in/opt‑out status for email updates |
We do not intentionally collect special‑category data (e.g., health or biometric data).
3. How We Collect Data
Direct interactions – when you register, purchase a course, complete a form, post in our community, or email us.
Automated technologies – via cookies and similar technologies (see Section 4).
Third parties – payment details from Stripe; analytics information from Google Analytics.
4. Cookies & Similar Technologies
We use cookies and similar tracking technologies to:
Keep you logged in to your account
Analyse site traffic and performance through Google Analytics
Remember your preferences (e.g., cookie consent selection)
You can set your browser to refuse all or some browser cookies. If you disable cookies, some parts of the Sites may become inaccessible or not function properly.
5. How & Why We Use Your Data
Purpose | Lawful Basis (UK/EU GDPR) |
Provide and manage the Services (including processing payments, delivering content, issuing certificates) | Contract: necessary to perform our contract with you |
Respond to enquiries, provide customer support | Legitimate Interests: to respond and grow our business |
Send administrative emails (purchase confirmations, password resets) | Contract / Legitimate Interests |
Showcase testimonials on the Sites or marketing materials | Consent (you may withdraw at any time) |
Send marketing emails about new courses, offers | Consent |
Analyse site usage, improve our content and UX | Legitimate Interests |
Detect and prevent fraud or security issues | Legitimate Interests / Legal Obligation |
We will only use your personal data for the purposes listed above unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.
6. Disclosures & International Transfers
We share data only when necessary:
Recipient | Purpose | Safeguards |
Stripe Payments UK Ltd | Secure payment processing | UK & EU Standard Contractual Clauses (SCCs) |
Google LLC (Analytics) | Site analytics | SCCs + IP‑anonymisation |
Professional advisers (lawyers, auditors) | Compliance, accounting | Confidentiality agreements |
Regulators, courts, law‑enforcement | Legal obligations | Data disclosed only when required |
Some partners are based outside the UK/EEA. Where we transfer data internationally, we rely on an adequacy decision or approved safeguards such as SCCs.
7. Data Retention
Student records & purchases: 7 years after your last transaction (tax/accounting obligations).
Marketing emails: until you unsubscribe or withdraw consent.
User‑generated content: retained while your account is active; you may delete content or request deletion.
Analytics logs: 26 months (Google Analytics default).
We will securely delete or anonymise data that is no longer required.
8. Your Privacy Rights
Under the UK GDPR/EU GDPR you have rights to:
Access the personal data we hold about you
Request correction of inaccurate data
Request erasure (“right to be forgotten”) in certain circumstances
Restrict or object to processing
Port your data to another provider
Withdraw consent at any time (for marketing or testimonials)
Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise any rights, email loresowhat@gmail.com.
9. Security
We use industry‑standard technical and organisational measures, including HTTPS encryption, secure server infrastructure, access controls, and regular backups. However, no online service is fully secure, so we cannot guarantee absolute security.
10. Children’s Privacy
Our Sites and Services are intended for users aged 18 and over. We do not knowingly collect data from minors. If we learn that we have collected personal data from a person under 18, we will delete it.
11. Third‑Party Links
Our Sites may contain links to external websites. We do not control, and are not responsible for, the privacy practices of third‑party sites. We encourage you to read their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. Your continued use of the Sites after we post changes constitutes acceptance of those changes.
13. Contact Us
Questions or requests concerning this Privacy Policy:
Lore So What LTD
27 Old Gloucester Street, London WC1N 3AX, UK
Email: loresowhat@gmail.com
© 2024 Lore So What LTD. All rights reserved.