Last updated: 25 May 2026
Thank you for choosing to be part of our community at LORESOWHAT LTD (“Company,” “we,” “us,” or “our”). We operate the websites loresowhat.com and analyticsautomation.academy collectively, the “Sites.”
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Sites, purchase our online courses or coaching services, register for an online event, opt in to our SMS event-reminder program, or otherwise interact with us.
By using the Sites or Services, you acknowledge this Privacy Policy. If you do not agree with it, please do not access the Sites or use our Services.
1. Controller information
Data Controller: LORESOWHAT LTD
Registered address: 27 Old Gloucester Street, London WC1N 3AX, United Kingdom
Email: loresowhat@gmail.com
LORESOWHAT LTD is registered in England and Wales and processes personal data in accordance with applicable UK data-protection law, including the UK GDPR and Data Protection Act 2018. Where applicable, we also comply with the EU GDPR for individuals in the European Economic Area.
For users in the United States and Canada, our SMS event-reminder program is operated in accordance with applicable telecommunications and messaging requirements.
Analytics Automation Academy is a trading name or brand operated by LORESOWHAT LTD.
2. Personal data we collect
Depending on how you interact with us, we may collect:
Identity data: Full name, job title, and company or organisation details if provided.
Contact data: Email address, postal address, and mobile phone number.
Transaction data: Course or coaching purchases, order numbers, payment status, and related account information.
Payment data: Payment information processed by our payment providers. We do not store complete payment-card numbers.
Usage data: Pages viewed, links clicked, time spent on pages, and referring URLs.
Technical data: IP address, browser type, device type, operating system, and similar technical information.
SMS consent data: Mobile phone number, date and time of consent, consent source, IP address where available, opt-out records, HELP requests, and relevant message metadata.
User-generated content: Forum posts, comments, assignments, testimonials, profile photographs, and other information you choose to submit.
Marketing preferences: Your preferences and consent status for email and SMS communications.
We do not intentionally collect special-category data, such as health or biometric data, through the Sites or Services.
3. How we collect data
We collect personal data through:
Direct interactions: When you register for an event, purchase a course, complete a form, opt in to SMS event reminders, submit an application, contact us, or participate in our community.
Automated technologies: Through cookies, analytics tools, and similar technologies.
Service providers: For example, payment information from payment processors, analytics information from analytics providers, and SMS delivery and consent information from Twilio.
4. Cookies and similar technologies
We use cookies and similar technologies to:
Keep you logged in.
Remember your preferences.
Understand website usage.
Analyse traffic and performance.
Improve our content, Services, and user experience.
You can configure your browser to refuse some or all cookies. If you disable cookies, some parts of the Sites may not function properly.
5. How and why we use your data
We may use your personal data for the following purposes:
Providing and managing the Services, including processing payments, delivering course content, and issuing certificates.
Lawful basis: Contract.Registering you for webinars and online events.
Lawful basis: Contract or legitimate interests.Responding to enquiries and providing customer support.
Lawful basis: Legitimate interests.Sending administrative emails, such as purchase confirmations, account notifications, and password-reset messages.
Lawful basis: Contract or legitimate interests.Sending SMS event reminders to people who explicitly opt in through our registration forms.
Lawful basis: Consent.Processing SMS opt-outs and HELP requests and maintaining consent records.
Lawful basis: Legal obligation and legitimate interests.Sending marketing emails about courses, services, or offers where you have provided the required consent.
Lawful basis: Consent.Displaying testimonials or user-provided content where you have given permission.
Lawful basis: Consent.Analysing website usage and improving our Sites and Services.
Lawful basis: Legitimate interests.Detecting fraud, preventing abuse, and protecting our systems.
Lawful basis: Legitimate interests or legal obligation.
We will not use your personal data for materially different purposes without providing any notices or obtaining any consent required by applicable law.
5A. SMS event-reminder privacy
If you opt in to receive SMS event reminders from us, the following terms apply in addition to the rest of this Privacy Policy.
SMS information we collect
We may collect:
Your mobile phone number.
The date and time of your consent.
The source and wording of your consent.
The registration page or form where you opted in.
Your IP address, where available.
STOP and HELP requests.
Opt-out records.
Message-delivery information and relevant message metadata.
How we use SMS information
We use SMS information to:
Send reminders for webinars and online events you registered for.
Provide event timing and access-link reminders.
Process STOP and HELP requests.
Maintain records of consent and opt-out requests.
Prevent fraud, abuse, and unauthorised messaging.
Meet applicable legal and carrier-compliance requirements.
This SMS program is limited to event reminders. We do not use this toll-free SMS number for cold outreach or promotional marketing messages.
No sale or third-party marketing
We do not sell, rent, or share SMS opt-in data, mobile phone numbers, or consent records with third parties or affiliates for their own marketing or promotional purposes.
We may share necessary information with service providers that help us:
Deliver SMS messages.
Process STOP and HELP requests.
Provide customer support.
Maintain consent and compliance records.
Protect our systems and prevent fraud.
These service providers may use the information only to provide services to us and may not use it for their own marketing.
How to opt out
You may opt out of SMS messages at any time by replying STOP to any message we send. After you opt out, we will stop sending SMS messages associated with the program, except where a message is necessary to confirm or process your opt-out.
For help, reply HELP or contact us at loresowhat@gmail.com.
Message and data rates may apply. Message frequency varies depending on the events for which you register.
SMS service providers
We use Twilio Inc. as our SMS service provider. Twilio processes SMS delivery and related compliance information on our behalf under applicable contractual and data-protection arrangements.
Twilio is not authorised to use our SMS opt-in data or mobile information for its own marketing purposes.
SMS retention
We retain SMS consent and opt-out records for at least four years after your last interaction with the SMS program, or for any longer period required by applicable law.
We retain message content and delivery metadata only for as long as reasonably necessary for operational, security, dispute-resolution, and compliance purposes.
6. Disclosures and international transfers
We may share personal data with the following categories of recipients where necessary:
Payment providers, including Stripe, for secure payment processing.
Analytics providers, including Google Analytics, to help us understand website usage.
Twilio Inc., for SMS delivery, STOP/HELP processing, and consent recordkeeping.
Hosting, infrastructure, and software providers, to operate our Sites and Services.
Professional advisers, including lawyers, accountants, and auditors.
Regulators, courts, law-enforcement agencies, or other authorities, where disclosure is required by law or necessary to protect our rights.
Some service providers may process information outside the United Kingdom or European Economic Area. Where required, we use appropriate safeguards, such as adequacy decisions, standard contractual clauses, data-processing agreements, or other legally recognised transfer mechanisms.
7. Data retention
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, accounting, operational, security, and compliance purposes.
Our general retention periods may include:
Student and purchase records: Up to seven years after the last transaction where required for tax, accounting, or legal purposes.
Marketing email preferences: Until you unsubscribe or withdraw consent.
SMS consent and opt-out records: At least four years after your last interaction with the SMS program, or longer where legally required.
User-generated content: While your account remains active or for as long as needed for the purpose for which it was submitted.
Analytics data: According to the configured retention settings of the relevant analytics provider.
When information is no longer required, we will securely delete, anonymise, or otherwise dispose of it where reasonably practicable.
8. Your privacy rights
Depending on your location and applicable law, you may have the right to:
Request access to the personal data we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal data in certain circumstances.
Request restriction of processing.
Object to certain processing activities.
Request data portability.
Withdraw consent for marketing or SMS communications at any time.
Lodge a complaint with the applicable data-protection authority.
To exercise your rights, contact us at:
loresowhat@gmail.com
You may opt out of SMS messages at any time by replying STOP.
9. Security
We use reasonable technical and organisational safeguards designed to protect personal data, including HTTPS encryption, access controls, secure infrastructure, and backups.
However, no method of transmission or electronic storage is completely secure. We cannot guarantee the absolute security of personal data.
10. Children’s privacy
Our Sites and Services are intended for individuals aged 18 or older.
We do not knowingly collect personal data from children under 18. If we learn that we have collected personal data from a person under 18, we will take reasonable steps to delete it.
11. Third-party links
Our Sites may contain links to third-party websites and services. We do not control and are not responsible for the privacy practices of those third parties.
We encourage you to review the privacy policies of any third-party website you visit.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we will post the updated version on this page and revise the “Last updated” date. Your continued use of the Sites after an updated policy is posted is subject to the updated policy, to the extent permitted by applicable law.
13. Contact us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:
LORESOWHAT LTD
27 Old Gloucester Street
London WC1N 3AX
United Kingdom
Email: loresowhat@gmail.com